MARTIN MILLER’S GIN was looking for a glass for its Premium Gin that could reflect the difficult balance between tradition and adventure that is at the heart of the brand, “English distilled, Icelandic water”. The first thing with this type of project is to listen to the customer. Sometimes, companies dedicated to glass decoration are so focused on technical solutions and specifications that they forget that they are part of a campaign planned in detail to transmit sensations that manage to reinforce the identification process between the brand and its consumer. And for this, it is necessary, and this is how we understand it in KRISTAL 97 BRANDED GLASSWARE, that the technical part listens and understands the objectives of each campaign and works hand in hand with the brand during the different phases and manufacturing processes.
In the case of this glass for MARTIN MILLER’S GIN, our design team made different proposals combining heights, diameters and shapes, until we found an aesthetic differentiation. The base of the square-shaped glass, which managed to represent the values of the brand while achieving a differentiating element with respect to its competitors. The MARTIN MILLER’S GIN glass developed by KRISTAL 97 BRANDED GLASSWARE, has become over time a very representative glass of the brand, whose square base makes a clear nod to the rectangular base of its bottle while reproducing the edges subtly marked on its neck. Another differentiating element of the glass was to reproduce in relief the flags represented in its logo, a challenge that presented a great level of difficulty since the screen-printed logo in the center of the body had to be aligned with the flags in the relief on the base
The result? A glass of great aesthetic appeal, which maintains the balance between elegance and modernity while reflecting the personality of the MARTIN MILLER’S GIN brand.
